H&M Design Award 2012

The Netherlands

Dutch/Flemish subtitles

The Netherlands

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Anne Bosman is the receiver of the H&M Design Awards 2012 People’s Prize, and will be given an internship for one month at Christopher Kane’s design studio in London. The 23-year old designer recently graduated from ArtEZ Institute of the Arts in the Netherlands.

Q: What inspires you at the moment?
A: The powerful way emperors were dressed back in history, combined with regular things, like concrete buildings.

Q: What do you read? 
A: All kinds of newspapers and fashion-, lifestyle-, design- and sport magazines.

Q: Less is more, or the more the merrier? 
A: The more, the better. You can always cut it down if it is too much. 

Q: What’s your favorite scent?
A: The way the street smells after being cleaned on a sunny, slightly humid morning, when I walk from Amsterdam Central Station to the centre of the city, in combination with the spring air.

Q: Favorite thing to draw while talking on the phone?
A: I can’t draw while being on the phone; I always walk around the room.

Q: Favorite color?
A: Thunderbirds 2 Green.

Q: Favorite material to work with? 
 A: A very thin propelling pencil.

Q: Describe the first item you designed. 
A: A lace inspired outfit in an hourglass shaped silhouette.

Q: Favorite fashion era, and why? 
A: The Italian eighties, big shoulders, wild hair. My mom looking cool.

Q: Favorite fashion designers at the moment? 
A: Viktor & Rolf.

Q: Favorite historic fashion designer?
A: Yves Saint Laurent.
 
Q: What do you listen to?
A: The Strokes, Libertines.

Q: What’s your dream, career wise? 
A: Have my own menswear fashion house, with shows in Paris, selling to and being worn by people all over the world. But more realistic: to learn as much as I can, within a company or through a master degree.

Q: If you had to do something else, what would it be? 
A: Being a locks- and bridge keeper in the North of the Netherlands

Q: What lies ahead for students trying to make it in fashion today, compared to 10 or 20 years ago?
A: The world has become smaller nowadays thanks to cheap traveling and the Internet, but I guess the competition is tougher.

Finalists